Asheville NC 828.252.4123 or 828.318.2507

Elegant Affordable Websites

for individuals and small businesses


Unique, elegant custom websites designed
in WordPress and Divi


Adapts to different screen sizes so your
website looks and works great on any device


Reassurance throughout the design process
and continued support afterwards

Affordable Websites Rachelle Rogers, Serendipity Digital Design

I design elegant, affordable websites with a beautifully effective web presence.

I love web design and enjoy working closely with my clients, listening attentively, getting to know their needs and expectations, and creating a web presence that expresses who they are and what they do. I especially enjoy designing sites for visual artists, writers and authors, jewelry and other fine craft designers, small business owners, and the wellness community.

And, if you’re among the technologically fearful or a website newbie in need of extra hand holding, you’ve come to the right place.

As an editor and author, in addition to designing and maintaining websites, I offer help with POD and eBook formatting, editing, and design for Amazon CreateSpace and KDP—as much or as little as you need.



How does the process work?

I will meet with you in person (in the Asheville NC area), or otherwise by phone or through email and we’ll discuss your needs and visions for your website. Among other things, I will ask you who your target audience is, what the main purpose of your site will be (i.e. online gallery, professional service, author promotion), whether or not you will provide the content and images, or how much assistance you will need, what you want the look and feel of your site to be, if you have links to sites with aspects you particularly like or dislike, and I will address your questions and concerns. Within a few days, you will receive a project summary and fee. If we agree that we’re a good fit, we will move forward from there.

How long will it take?

I try to have a new website up and running in two to six weeks, but a lot depends on you, the client. What usually makes the process take longer is not receiving what’s required from a client (such as written content and images) in a timely manner. 

How much does a website cost?

That depends on the simplicity or complexity of design and function, whether or not the client will provide web-ready content, or how much assistance will be required with copywriting and editing, image searches, image formatting, whether or not special plugins will be installed for appointment scheduling, mailing lists, payment gateways, if galleries/portfolios are to be set up, etc. The cost will usually range from $850 for a basic site to $2500+.

What is included?

The following items are included on all sites:

* WordPress set-up
* responsive theme
* home page image or slider header
* logo integration
* site navigation
* contact form
* map
* social media links
* social sharing
* testimonials
* Wordfence security plugin
* SSL certificate
* on-page SEO for 5 pages
* spelling, punctuation, and grammar check
* XML site map


What does responsive mean?

Responsive means that your website will adapt to various size screens so it will look and work great on mobile devices.

Do you redesign existing websites?

I prefer not to work on sites I didn’t build. There are too many variables that can cause problems, including code inserted by others, or the time it takes to familiarize myself with an unfamiliar theme or platform and its customization. That said, if it’s a simple WordPress site, I would consider a redesign, so please feel free to contact me. Otherwise, I’m happy to offer a free assessment of your current website, and ideas for designing a new one in WordPress and Divi.

Do you provide hosting?

No, I don’t provide hosting at this time, but I use and highly recommend Siteground. Click the link on this page to find out more.

Do you offer website maintenance?

Yes. I offer a maintenance package that includes—Wordpress core updates, theme updates, plugin updates, site back-ups and security. The cost is $300 a year.

Do you offer SEO?

Yes. I offer on-page Search Engine Optimization. If you need anything beyond that, I would recommend contacting a developer who specializes in SEO.

What If I need to add or change content on my site later on?

I offer these services at a $50 hourly.


Web Hosting

          Please know I receive a fee

Kind Words from Happy Clients

I would like to express my admiration and thanks for redoing my painting website with such a beautifully effective layout. The time frame was amazing and your helpful input made me feel I would be getting what I wanted. Thank you again for making me look so good.

—Evan Obrentz, Visual Artist

After my original landscape design website had been hacked, Rachelle Rogers was able to locate an archive and incorporate the necessary content into a newly designed site. She patiently took the good parts, enhanced them with great artistic ability, and created for me a website that is pleasing to the eye, offers important information about my company, and features great photos.

—Marsha Crites
Harvest Moon Gardens Landscape and Retreat Center

Rachelle combined her technical and artistic skills to create a wonderful website for my new business. She listened to my goals and guided me in the complete process. I highly recommend her to anyone searching for a web designer who has the ability to integrate technology and the soul of a business. 

—Sue Hunter, Jungian Therapist

It has been my pleasure to have Rachelle Rogers set up my first website. I felt in good hands. I could tell immediately that Rachelle knew her craft and she skillfully took me through the process to get exactly what I wanted. My site looks beautiful and professional. Best of all, it is easy to navigate. 

—Jean Coletti, Physical Therapist

Rachelle Rogers has been a brilliant discovery for me and my needs as a first time author. As an editor, she was able to take a much too large manuscript and simplify it without compromising the contents. She also redesigned and maintains my website and blog. I cannot say enough about how pleased I continue to be with her work. 

—Leslie Stewart, Author and Channeler of Orion

Thanks again Rachelle for your talents and tenacity. You are a joy to work with and I will recommend you over and over again. I LOVE my new site!

Paula Hanke, Singer/Musician

It’s a very beautiful site. Thank you again for all your wonderful work in creating it!

—Laura Elliott, artist, writer, energy healer

Rachelle is like a guardian angel to my website and blog. She created a beautiful site after listening and truly “getting me.” She’s a pleasure to work with!!

—Mary Claybon, Writer, Health Coach

Rachelle Rogers transformed my drab website into a vibrant presentation that captures the essence of my business with an economy of words and images. The outcome left my expectations far behind.

—Walton Davis, Attorney at Law


for Amazon CreateSpace and KDP

Self publishing your book or ebook can be a confusing and frustrating process. I specialize in helping writers publish POD (Print On Demand) paperbacks through Amazon CreateSpace, and Kindle ebooks through Amazon KDP. You can choose as much or as little assistance as you need—from simple formatting, through copy editing, to complete custom design services for cover and interior. And after you have that wonderful book in hand or online, I can design an elegant, affordable author website on which to showcase your work.

Please contact me for further information, appointment, or project quote.

I recently self-published a book called An Abode of Deeper Waters. Without Rachelle’s kind and patient assistance it would not have been possible. Her expertise in graphic design and book layout and formatting was invaluable, not to mention her knowledge of how to navigate the requirements of the publisher—Amazon Createspace. I highly recommend her services, which were professional and affordable.

—Robert Brownlee, Author

Get In Touch

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