Elegant Affordable Websites

for *Creatives *Professionals *Small Businesses

WORDPRESS & DIVI

Unique, elegant, effective custom websites designed in WordPress and Divi

FULLY RESPONSIVE

Adapts to different screen sizes so your website looks and works great on any device

AWESOME SUPPORT

Reassurance throughout the design process and continued support afterwards

I design elegant, affordable websites with a beautifully effective web presence.

I love web design and enjoy working closely with my clients, listening attentively, getting to know their needs and expectations, and creating a web presence that expresses who they are and what they do. I especially enjoy creating sites for visual artists, writers and authors, jewelry and other fine craft designers, independent professionals, small business owners, and the wellness community.

And, if you’re among the technologically fearful or a website newbie in need of extra hand holding, you’ve come to the right place.

I live in beautiful Asheville, NC, and am also an author, and jewelry designer.

Serendipity Digital Design Rachelle Rogers
Serendipity Digital Design Rachelle Rogers

I design elegant, affordable websites with a beautifully effective web presence.

I love web design and enjoy working closely with my clients, listening attentively, getting to know their needs and expectations. My goal is to build a web presence for you that expresses who you are and what you do, while simultaneously helping you successfully promote your art, profession, or business. I especially enjoy creating sites for visual artists, writers and authors, jewelry and other fine craft designers, independent professionals, small business owners, and the wellness community.

And, if you’re among the technologically fearful or a website newbie in need of extra hand holding, you’ve come to the right place.

I live in beautiful Asheville, NC, and am also an author, and jewelry designer.

The Process

I will meet with you in person (in the Asheville NC area), or otherwise by phone or through email and we’ll discuss your needs and visions for your website. Among other things, I will ask you who your target audience is, what the main purpose of your site will be (i.e. online gallery, professional service, author promotion), whether or not you will provide the content and images, or how much assistance you will need, what you want the look and feel of your site to be, if you have links to sites with aspects you particularly like or dislike, and I will address your questions and concerns. Within a few days, you will receive a project summary and fee. If we agree that we’re a good fit, we will move forward from there.

The Time

I try to have a new website up and running in three to six weeks, but a lot depends on you, the client. What usually makes the process take longer is not receiving what’s required from a client (such as written content and images) in a timely manner.

The Cost

The cost will depend on the simplicity or complexity of design and function, whether or not the client will provide web-ready content, or how much assistance will be required with copywriting and editing, image searches, image formatting, whether or not special plugins will be installed for appointment scheduling, mailing lists, payment gateways, if galleries/portfolios are to be set up, etc. The cost will usually range from $850 for a basic one-page scrolling site to $2500+.

What's Included

The following items are included on all sites:

* WordPress set-up
* responsive theme
* home page image or slider header
* logo integration
* site navigation
* contact form
* social media links
* social sharing
* testimonials
* Wordfence security plugin
* free SSL certificate (only on Siteground hosting)
* on-page SEO for 5 pages
* spelling, punctuation, and grammar check
* XML site map

Updates & Changes

You have 30 days from the launch date of your website for small changes at no charge. For larger changes during and after that time, the cost is $50 an hour or an agreed upon overall project fee. 

Web Hosting

While I don’t provide website hosting at this time, I use and highly recommend Siteground. Click the link on this page to find out more.

Website Maintenance

I offer and highly recommend a basic website maintenance package, which includes WordPress core updates, theme updates, plugin updates, regular site back-ups and security monitoring. The cost is $300 a year. Other plans are available that include content updates as well.

Web Hosting

Please know I receive a fee

Selected Projects

JOHN CASEY PHILOSOPHER ARTIST

A memorial website with subtle animation and an unstructured artist gallery

Visit Website

John Casey Philosopher Artist website

ASHEVILLE ORGANIZING

Recreated and redesigned in Divi this site utilizes soft colors and parallax elements

Visit Website

Asheville Organizing website

MARK DOBKIN STUDIO

Artistic website with an elegant dark header and vertical scrolling sculpture galleries

Visit Website

Mark Dobkin Studio website

KINDRED VOYAGES

This travel website features a slider header, beautiful image galleries and soft section dividers

Visit Website

Kindred Voyages website

HOLMAN LAW

Lawyer’s dynamic one page scrolling design features a bold abstract header

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Holman Law website

RHONDA NEASE

An elegant, peaceful, nature-inspired design for this Spirit Centered Counseling site

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Rhonda Nease Spirit Centered Counseling website

Kind Words From Happy Clients

I love my new website! I did not have a clear vision of what I wanted or how I wanted it to look. Rachelle possessed the creativity, skill and ability to translate all of my data, capturing and showcasing my services in a manner that I would have never thought of. With all the technical work behind the scenes, Rachelle also knows how to turn it into a piece of art.

Tim Tizzano

Tizzano Solutions Consulting & Training

I truly loved working with Rachelle. As a seasoned entrepreneur that has designed and marketed my products all over the country and different parts of the world, I found Rachelle to be at the top in her communication, graphic and design skills, and #1 concerning her ability to “read” me and know truly what it was that I was trying to deliver concerning a web site. She has an intuition that is always spot on and the ability to pull the best from you. I’d hire her in a heartbeat again for any project.

Mark Dobkin

Mark Dobkin Studio

I love the website Rachelle created for me. She somehow managed to capture exactly what I wanted…even when I couldn’t articulate it. My website is clean, elegant and beautiful, and has always worked perfectly. She has also been quickly responsive anytime I wanted to make updates. I give Rachelle Rogers and Serendipity Digital Design my highest recommendation.

Rhonda Nease

Spirit Centered Counseling

Rachelle created this beautiful functional website for me. She did it with hardly any input from me. She just worked off of my previous older site that needed updating. Being a writer herself, she was able to edit the copy that I already had on my previous website and make it so much more professional. I recommend her highly and am so grateful that I’ve got a website that works. She is very good at what she does.

Liz Stroud

Asheville Organizing

Get In Touch

I can work with you to create an elegant, affordable, effective website that will represent the best of you and your creativity or business.
Contact me for more information or to request a quote.

Rachelle Rogers
Serendipity Digital Design
Asheville, NC

828.252.4123 (landline) or 828.418.2507 (cell)

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